Ideas and Images

At Sage Design Studio, the process of creating a strategically distinct marketplace image
begins with the development of a thematic platform an idea that clearly expresses the
character of a brand or company. From this platform, the vision of design unfolds, shaping
the desired visual position through four major disciplines of design.

Corporate Identity and Imaging
Corporate Communications
Environmental Design
Interactive and New Media

Sage Design Studio has created a dynamic strategic imaging methodology that leads to
the development of a distinct Visual Position for its clients. This process is based on the
idea that every opportunity for communication from stationary to architecture should
spring from the same thematic well and work to unify the corporate image.

Strategic Imaging

During the past 8 years, Sage Design Studio has built a interdisciplinary studio that
nurtures the development of strategic concepts in marketing, writing, advertising,
graphic design, environmental design and new media. We deliberately dissolve the
boundaries between these disciplines to stimulate creative dialogue and engender
imaginative flight.

Interdisciplinary Creativity

Projects that originate in one discipline at Sage Design Studio are, quite often, shaped
through the collaboration of the firm's diverse talents. The interdisciplinary nature of
the company's creativity and the influence extended from one discipline to another is
revealed through the variety and complexity of the assignments the firm accepts from
the development of a corporate identity to the creation of print collateral, from
advertising to packaging, from the creation of a hospitality environment to the design
of CD-based interactive marketing tools.

Narrative Power

The articulation of the corporate message framed in the contexts of arresting design is
one of Sage Design Studio's long standing strengths. The impact of a dynamic visual
presentation enhances communications by making the message more accessible. At
Sage Design Studio, writers and designers work as conceptual teams to ensure that the
critical importance of the marketing message is made more visible and not diminished
through design. The narrative power of good design can hold someone's attention as
well as a spellbinding story because good design always tells a story, expresses an idea,
or enhances the IMPACT OF INFORMATION. At Sage Design Studio, the marriage of
narrative design and forceful writing creates a compelling platform for corporate
communications.

Strategic Imaging

Sage Design Studio's strategic imaging process seeks to extend a thematic core identity
across all avenues of expression, from graphic design through environmental applications
to interactive media. The net result is a unique visual position that unifies the corporate
image. Contemporary marketing strategies are being redefined by those who recognize
that the power of a design can be effectively leveraged through the GRAPHIC CONTINUITY
of a distinct visual position a competitive advantage that can be magnified through the
entire corporate communications matrix. Traditional advertising psychology views the logo
as a stamp that must, unfortunately, be stuck to the latest ad. We view the logo as the
foundation of a corporate identity and leverage its inherent strengths to create strategic
imaging systems.

Corporate Identity

As the foundation of the visual position, the logo must reflect the aspirations of the
corporation and reveal the essence of its character. Sage Design Studio's portfolio is rich
with examples of identities developed for companies, events, products and brands.

Our ultimate objective is to build genuine MARKETING PARTNERSHIPS with our clients,
becoming trusted counselors who are integral to the formation of the ideas that drive the
marketing plan and the expression of those ideas through all media. Marketing Partnerships
excellence in design and communications and imaging continuity is best cultivated in
partnerships of shared objectives, mutual respect and strategic trust. To achieve the
long-term stability essential to such partnerships, Sage Design Studio places a significant
emphasis on the quality of its account service. The challenge of staying on strategy is
managed day-to-day by an account service team that directs the development of all
marketing programs and creative projects cultivating the confidence that is so important
to producing breakthrough design and communications.

At Sage Design Studio, we are interested in EXPLORING CONCEPTUAL CHALLENGES that
redefine marketing by engaging cross-disciplinary creative teams in the pursuit of significant
ideas. The most rewarding marketing partnerships are those that allow us to apply the full
scope of our creative talent, shaping a visual position that provides continuity through all
avenues of communication.

In the shifting competitive consumer environment of our time, the marketing benefits of a
powerful visual position are innumerable. Our company and our integrated approach to
strategic imaging provide a distinct alternative to traditional advertising and design. We
are interested in articulating verbally and visually marketing messages that seek to persuade
through the arresting power of contemporary creativity.